Tips for Setting the Frequency of Email MarketingĮven if every brand is different, there are a number of good practices regarding the frequency of marketing emails. Just be sure to abide by what you promised in exchange for their authorization. Don’t be afraid to “disturb” your readers they gave explicit consent to receive your messages. To understand what your subscribers want to see in their mailboxes, consult the opening and click rates. If your emails are relevant, users will be keener to open, read, and click without being bothered by the newsletters’ frequency. So why not include some in your campaign?Ĭombine informative and promotional emails to make the content interesting, educational, and valuable to the audience. For example, most people subscribe to brand emails to receive gifts or promotions. You should do your best to give your audience with what they really want to receive. As long as the content is relevant, that frequency is fine for both B2B and B2C brands. But for your other messages, draw up an editorial calendar and start sending one email per month or, even better, one email every two weeks. It’s fine to send alerts, occasional emails related to an extemporaneous event such as a Christmas message or that communicate the closure of the office during the holidays.

Only 43% unsubscribe because the content is irrelevant. The real question is: how much content do you have and what do you want to communicate? Privilege Quality Over QuantityĪccording to the DMA Consumer Email Tracker 2019, over half the users that unsubscribe from a newsletter do so because they receive too many messages from the same brand. If you’re wondering about the best day and time to send a newsletter, we wrote a post about that too.Īccording to our data and research though, there are no irrefutable truths. In general, you should send a maximum of 7-8 emails per month, or 1-2 per week. How many newsletters should you send per month? This post will help you to determine the ideal frequency for your newsletters. If you send too many, your users may become annoyed, generating spam reports, damaging your contact list and causing delivery issues. If you send only a few emails, you’ll risk losing opportunities to sell.

But how many newsletter should you publish and how frequently? How often should my business send marketing emails?īy now it should be clear that email marketing is a fundamental tool to promote your brand.

Best times to send out email newsletters